Our work | Reebok | Sprintfit

RbK wanted to launch its new Sprintfit football boots and use its sponsorship of three of the world's most high-profile players, Thierry Henry, Andriy Shevchenko and Iker Casillas to create a big buzz.

The challenge was to convey the passion of the players for the game and translate it into awareness and interest in Rbk's new streamlined football boots.

We created expandable banners using specially commissioned videos with Thierry, Andriy and Iker individually talking about their passion for football. These ads featured 360 degree views of the boot with a brief video introduction from the individual footballer.

The ads were designed to drive traffic to RbK's website for more details on the boot and purchase info.

The campaign ran across multiple European markets achieving excellent interaction and click-through rates.