Our work | Patek Philippe | Calendar Campaign

Patek Philippe, the world's finest watch manufacturer, wanted to develop their first ever online campaign, with the clear objective of deepening the relationship with their unique audience.

Due to the ultra-premium nature of the Patek Philippe brand, it was decided early on that an unorthodox approach was needed to convey the relevant brand cues, while engaging the sophisticated and time-poor audience.

A clean and non-interruptive entice and reward mechanic was developed to work in an MPU banner ad format containing thirty facts in the form of questions and answers about Patek Philippe. Each day, for thirty days a new question was displayed on the same page on the same sites creating a daily rendez-vous with the audience.

The questions functioned as the enticing element with a corresponding answer and movie acting as the reward element.

During the thirty days of the campaign, the number of interactions with the banner increased daily demonstrating the effectiveness of the daily rendez-vous mechanic. On average the audience spent 210.65 seconds exploring the banner and watching the movies.

During the thirty days of the campaign organic search increased by 8% demonstrating an increase in curiosity surrounding the Patek Philippe brand.