Our work | Giovanni Rana | Giovannirana.co.uk

As part of the new campaign launching Italy's No.1 pasta brand into the UK, we were commissioned to create the first UK website for Giovanni Rana. We wanted to demonstrate the brand's passion for their products and to introduce them to the UK.

We developed an animated cookbook in the environment of Giovanni Rana's kitchen using CG to tell the story about the man himself, and his authentic approach to real Italian cooking. Through this we were able to introduce the brand's rich history and heritage, and showcase Giovanni Rana's products, recipes, cooking tips and general information about pasta.

The site also prominently featured the "Campaign for Fresh Pasta Justice" launch TV and press campaign, and has hosted a successful related viral marketing campaign.

The site has proved to be a highly effective means to extend the reach of the brand and supporting marketing activity. The site continues to grow and has begun the process of solidifying the Giovanni Rana brand within the UK, attracting an ever-increasing number of visitors.