Timberland asked us to help launch their new EarthKeeper YouTube channel and encourage the viewers to join in the movement. We really wanted to convey Timberland's passion for the great outdoors in a way that felt unique to them and their audience. We decided that the natural way to tell this iconic brand's green story, was a 2 min film that blends the compelling beauty of the New Hampshire landscape with the genuine passion of Timberland's own staff.